From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs
Strategic Branding & Design for Outdoor, Health & Wellness Small Businesses
Struggling with a brand that feels inconsistent, chaotic, or disconnected? As a specialist in branding for small businesses in outdoor recreation, health and wellness, I guide you in aligning your brand with the core of who you are, what you do, who you help, and why it matters. Together, we'll build a cohesive, compelling identity that goes beyond the logo, attracting the right audience and driving growth.
All crafted with wild intention.
Crafting Strategic Identities
My Approach to Branding
Meet the designer behind the branding and discover what makes her process different.
Brand Identity Design
The Visual Expression of Your Brand
I work with you to establish the visual expression of your brand. Whether you are starting from the beginning, looking for a refresh/refinement of your current logo, or scrapping the old for a shiny new mark, your identity will be designed with meaning and intention. There are various levels of brand identity and deliverables based on your needs and budget. Design deliverables can be as basic as a single logo or as comprehensive as full brand development including asset development and the workshop.
Brand Identity Elements
-
Logo
-
Typography
-
Color Palette
-
Illustration assets or Patterns
-
Graphic Styles or Theme
-
Tagline Message
-
Brand Guide
Brand Workshops
The Strategic Foundation for Your Brand
My stress-free and explorative workshops are the thing that sets my work apart from other designers. When you engage in a brand strategy workshop you are setting the foundation for all your branding decisions from positioning, creative and design, to messaging, customer service, and internal culture. I offer two levels of workshop depending on your business structure and needs. Workshops are an optional but preferred first step to brand identity design and are highly recommended for a meaningful outcome. Workshop deliverables are useful since they provide a map for creative consistency in your marketing plan.
Brand Strategy Elements
-
Brand Vision, Mission, and Values
-
Brand Personality
-
Brand Positioning
-
Competitors/Category
-
Customer Persona(s)
-
Impact/Motivation Elements of Value
-
Brand Workbook
Do any of these sound like you?
I can help you if…
You’re a funded startup that needs a solid brand foundation not only to woo your investors but to help motivate your internal team to get you to the next level. You need a new or "newish" logo/identity and a way to share your brand internally so that your entire team understands its essence.
Your small business has become established in your industry or community but you are finding your logo is outdated and your business has hit a plateau. You're not connecting with your ideal client and you feel your business needs a refresh.
What clients are saying about the Brand Explorer Workshop...
This is way, way, way, beyond value expected. The meticulous planning coupled with the easy flow and the jam structure made it easy to focus on the tasks and it felt like we were having a conversation rather than completing work deliverables.
~ Dave Saunders, PAVA